“The Artist” is suggested to have killed himself at the end of a bank heist, which leaves us wondering how the character will continue on. “ False Alarm” is intensely graphic, shot from a first person, videogame-esque point of view. The rest of the album’s music videos were prefaced by Mania, an NC-17 short film that shows where his alter-ego-known as “The Artist,” according to the film’s credits-has gone to behave badly. It also introduces the red glowing cross that has become a steady presence for this record. In “ Starboy,” we see a malevolent Weeknd suffocate his past self from the “Earned It” music video in a Doctor Evil versus Austin Powers sort of situation (but way, way darker), suggesting the Beauty Behind the Madness Weeknd is long gone.
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